5 Ways the IoT Can Change the Business World

5 Ways the IoT Can Change the Business World

Internet of Things has started transforming businesses in 2020

The use of cutting edge technologies like AI,IoT and 5G in the business world is no more different.IoT devices going to work in close connection framework to each other and will be controlled to improve efficiency, which in turn has direct impact on the productivity of the business. More work can be done in less time.IoT devices record and transfer data to monitor important processes, give us new insights, boost efficiency, and allow companies to make more informed decisions.The increment in productivity and efficiency will increase your profits significantly.

Here are possibilities of the near future Internet of Things (IoT). This information is based on a survey of 3000 executives in 12 countries and on the company’s own IoT expertise, as well as feedback from customers and partners.

– The Internet of Things has gone from being a buzzword to becoming a part of everyday life any future-oriented business must relate to. It’s too late to ask if IoT, or the Internet of Things, has value. In 2019, the question must be how we can make the most of it. This is exactly why we enlisted the IOT 2020 business impact.

This is what the energy specialist believes are the five most important possibilities of the future IoT:

5 Ways Today’s IoT Will Affect Your Business

1.Mobile Employees

With tomorrow’s IoT, we get a new digital wave that just connects things (Things) using the Internet. This makes us more mobile and more digital than ever. The digital wave is accelerating interconnected sensors at lower prices, artificial intelligence devices, faster networks, cloud services and increased capacity for advanced data analysis. With the new wave, the farmer does not have to be in the barn to check if the cow is satisfied.

2.Customer Satisfaction and Loyalty

IoT enables us to take advantage of unused data sources to enhance the customer experience. Although many companies are thinking about efficiency and lower costs when considering the value of IoT, access to huge amounts of data and the ability to retrieve real-time information is perhaps most important. IoT can provide even better customer service and new opportunities for customer satisfaction and loyalty. Who would not like a customer center that has the solution ready the moment we get through the telephone queue?

3. Combines Security and Flexibility

An open, compatible and hybrid way of working is the basis for tomorrow’s IoT. It requires collaboration on global cyber security standards. In addition, cloud-based IoT will grow, both in popularity and in diversity, across systems. When IoT solutions become available to most people, the solutions will be tailored to both security needs and tasks to be solved. With a little luck we can adapt the safety to the job and not the other way around.

4. New Sources of Revenue and New Business Models

Just as innovation and development have been driven by the industrial revolution, the mobile phone and the internet, IoT will lead to new ways of making money and new business models. Schneider Electric’s Energy Operations software and Building Analytics are two good examples of IoT used in property management. Thanks to grid-connected sensors combined with analysis software and assistance from the company’s energy advisers, operators can now be immediately notified of system failures and intervene immediately before causing downtime or energy loss. The data stream from the plants is aggregated into monthly reports that point out specific efficiency measures. The system has been used by NTNU, among others, at Campus Gløshaugen in Trondheim with excellent results.

Companies, cities and especially developing countries will benefit from IoT solutions, as these solutions are freer and do not have to comply with traditional laws and regulations. According to the consulting firm McKinsey, today’s developing countries account for as much as 40 percent of the market for IoT solutions.

5. Helps the Environment

IoT solutions help to address some of our greatest challenges, namely global warming and pollution. In fact, Schneider Electric’s report shows that expectations for IoT are highest when it comes to the effect on climate and the environment. Both public and private sectors are using IoT solutions in the fight against global warming. For example, the University Hospital in Northern Norway has automated Europe’s largest patient hotel and delivers world-class energy efficiency. Read more about it here .

Still unused potential

Even now in 2019, IoT is delivering great value results. Still, according to the energy company, there is great potential for more. According to Schneider Electric, IoT solutions are the most useful in these four areas:

1. Maximize energy efficiency and sustainability through smarter systems and faster decision making. Gigantic Excel sheets are now being replaced by real-time mobile control.

2. Optimized machine and system use as a result of good monitoring and analysis. For example, with critical material and temperature measurement sensors, you can find weaknesses and avoid downtime.

3. Smart, productive and profitable operation through cuts in use of time and resources. Real-time analytics allow you to customize your operations or production as needed from time to time.

4. Mobile monitoring and reduced risk due to simulation and digitalisation. With today’s IoT solutions, you can check the factory’s machinery on the cellphone on the couch and be on the alert when the accident happens.

What risks do IoT security issues pose to businesses ?

The threats of the future will be more targeted and that new technology will make it easier.
Must increase focus on IT security among SMEs


As the security of large companies has improved, the attacks will increasingly come against smaller companies. It is not only useful to secure the big ones – everyone must be safer, if the country is to become safer, Dficlub concludes.

More targeted attacks

We believes the threats of the future will be more targeted and that new technology will make it easier to attack smaller companies.


Everyone is finding the starting point for the digital transformation and the road to mature production in the IoT age. Terms like Smart Manufacturing, Industry 4.0, Digital Transformation and Industrial Internet of Things (IIoT) are no more getting more practical and applications based: We are bombarded by new concepts and hyper that remind us daily of the rapidly changing world of manufacturers.

Everyone can find an excuse to ignore them, but you can be sure this is not a hype. The world is changing faster than ever, and manufacturers can’t afford to be left behind.

Research based firms has studied the industrial software market for several years, and researchers interviewed hundreds of industrial players. There is a common theme that goes back; – To get started, one must find the starting point for the digital transformation. Results shows how production management systems (MOMs) can be a low-risk and effective starting point for companies that see production as a key part of the digital transformation.

MOM; The concept shows how production and operations management can use business organization and management concepts in the production of goods and services. But a big challenge that IoT based industries are going to face is security.

– If you look at blackmail via email, this is a sign that the attacks are being targeted. The attacks are based on the company’s internal resources and can, for example, attach previously used usernames and passwords to make the attack feel more personal.

Bjarte Malmedal was in the first person that received a master’s degree in information security at the Gjøvik University College. After his studies, he worked for over 20 years with security management and operational cyber security in the Armed Forces, and was instrumental in establishing and leading the defense cybersecurity center. The environment was one of the first to work systematically with operational information security in Norway, says Malmedal, who currently works as chief consultant for Experis Cybersecurity.

Security culture and the human factor

– It was a major cultural shift to move from the defense’s operational and technical security efforts to focus on the human factor. The project at NorSIS was to provide a systematic overview of what has been done in the field of security culture in Norway, and was one of the first of its kind in the world. It was therefore a highlight to present the report to the International Telecommunications Union (ITU), a UN body for global standardization in telecommunications, he says.

Malmedal was also responsible for reports on safety culture in the energy and water supply sectors, as well as for the youth segment. The project has now collected data for over four years and provides the basis for analyzing trends and changes over time.

Must secure the entire value chain

He says that many are concerned about security culture, but lack a clear picture of what it actually means.

– In case of data breaches, companies often blame poor security culture, but when you ask what it actually is, they get an answer. One must therefore break the term down to attitudes, knowledge, or behavior. The report is a guide to identify how the situation is in your own organization.

As editor of the government’s new national IT security strategy, which was presented in January, he looked at how the situation is in business, and especially for small and medium-sized businesses.

– Previously, SMEs were not considered important in terms of security. The idea was that something much worse is happening with, for example, Hydro, but the development of the digital economy has led the major players to depend on the security of the subcontractors. If you look at the latest major security incidents, the attacks often come via subcontractors, and today it is understood that the security of the major players is entirely dependent on the security of the small players, he says.

Must lift the small businesses

He points to a comprehensive lack of IT security expertise among small and medium-sized businesses.

– Smaller companies do not have the money to hire their own people to work with security, but must focus on the core business. If a small business goes to the major security players, they are often offered comprehensive and costly solutions. It is difficult for small businesses to find good security solutions, and we therefore want to help small businesses reach a reasonable level of security.

He refers to a survey conducted by Experis this fall, in which 300 business executives in SMEs were asked about IT security.

– Nine out of ten business executives consider IT security an important one, but only half responded that they had sufficient expertise internally. The general attitude is that IT security is important, but the ability to do something about it is not present.

This is How Phone Phishing Scams Try To Fool You

This is How Phone Phishing Scams Try To Fool You

Mobile and Internet Security How to Defend Against Attackers

Telephone fraud is definitely not a new phenomenon, but the methods are becoming increasingly sophisticated. We have talked to an expert on how to avoid being fooled.

Mobile operators have their own large security environment that blocks hundreds of thousands of scams every year. As per security advisers and investigators of those firms.

– There is definitely no lack of ingenuity in the fraud industry. In order for the scam business to be profitable over time, they still have to adapt their methods. The attacks are continuously adjusted to the level of knowledge of the potential victims, while the scammers try to circumvent the technical security measures of the telecommunications operators.

The latter is far more difficult than manipulating people, so scam success is largely about how attentive we are when the scammer tries.

It may therefore be wise to know how the scammers operate.

The three most common scams – right now:


1. Local numbers enter into confidence

While we have gradually become more vigilant when calling from unknown, foreign numbers, the threshold is significantly lower when it comes to numbers starting with local country code.

During the summer, the security department of mobile companies registered that fraudsters have begun to imitate local numbers, with both nine and ten digits according to the country code.


In a busy day, you may not notice how many digits there are in the number. It starts with normal mobile number, so it’s safe to answer…

They receive daily inquiries from customers who report suspicious experiences with phone calls, text messages and emails from people pretending to be someone else. This is called “spoofing”.

– The scammers have started to abuse and spoof specific country phone numbers to a greater extent when they contact that country residents, both real and constructed numbers.

If your number gets spoofed, it is important to know that neither your mobile nor your number has been hacked. The scammers use software that allows them to pretend to call from a number that is not theirs. It also makes it very difficult to reveal the fraud to the person being contacted – before responding.

– It costs nothing to answer, but the potential for loss lies in what happens afterwards. Then the scammers will gladly try to clear you of personal information and card details.

Expert’s advice:


If you find that someone has misused your number – contact your mobile provider so they can often help you. by blocking foreign calls from your number. But it also means that you cannot call from abroad to your country, e.g. when on vacation. The vast majority of smartphones can also block numbers that are bothersome or unwanted. If you do not recognize the local number that is calling you – spend a few seconds looking at the number of digits before answering.

2. “Microsoft Scams”

This is a classic example of “phishing”, where the scammer “fishes” your personal information. By accessing your PC, the scammer tries to get you to download malware, pay for viruses you don’t need – and get both card numbers and login details for, for example, online banking.


Mobile operators daily prevent and handle fraud attempts.

Here are tips:

– If you experience or suspect fraud attempts via calls or SMS, you can notify your mobile operator.They have the opportunity to block unwanted international calls before being forwarded to specific mobile subscriptions.

Expert’s advice:


Neither Microsoft nor any other operating system vendor will contact you to request software downloads or provide sensitive information in this way. Therefore, in order to reveal this fraudulent method, it is important that as many people as possible know how it works. Knowledge is the most effective defense!

3. Interrupted calls pique curiosity

Have you ever been called from an unknown foreign phone number that only lets it ring once or twice before it goes silent? Then you may have been exposed to a scam called “wangiri”. It is Japanese and means that the call ends after just a ringtone.

The point is that you should not be able to answer, but be sufficiently curious to call back. It is only when you call back that the scam starts – the number you call back is an international high-tariff number with a high minute price.

As many as 10% who receive a “wangiri” call actually call back the missed call, so this is a very simple and profitable form of fraud.

– The international scammer uses a so-called call generator to call several thousand daily subscribers at once. Remember that the taximeter starts even if you do not hear someone answer at the other end, and it can be expensive in some cases, warns by security expert.

Expert’s advice:


Be aware of which numbers you call back. If you do not recognize the number, or do not expect to receive a call from the country in question, you should not call back – no matter how curious you are.

You can’t stop all the threats yourself
The difference between scams and other types of digital threats is that you can often prevent the scams yourself, while you need help to stop or limit everything else that can happen.

Therefore mobile operators offers a number of security services that make the digital life safer. One of these is Secure ID, a fraud prevention service that helps you in the event of ID theft. You will be notified immediately on your mobile if your personal data is being misplaced and will be assisted in case of any abuse.

A safer everyday life with Secure ID:


Have you ever worried about your personal data being abused or disseminated by others? If you have a Safe ID, you will receive notifications as soon as we find your personal information in error, and you will be assisted by abuse.

Secure ID means extra security for you – and the family!


How does Secure ID work?
Secure ID consists of three elements: ID monitoring, ID theft insurance and Internet erasure. Note that ID theft insurance starts automatically when ordering, while ID monitoring must be activated by registering at least one e-mail address. To make use of Web Delete, you must first create a case.

ID monitoring
The first step in reducing the risk of ID theft is ID monitoring. Most people use their email addresses as usernames on multiple websites. With ID monitoring, you are notified if secure ID system find your email address and login details in an unsafe place on the web. To be notified, you must first register which email addresses to monitor.

You can register up to 5 email addresses
The email addresses are registered and must be verified via email
When the emails are registered you will be notified if the email (often username / password) is for sale or misused online

ID theft insurance
Assures you help if you have been exposed to ID theft, so you get legal assistance and financial compensation for abuse and fraud. You also get help if someone has created a false profile with your information.

The ID theft insurance covers yourself, spouse / cohabitant and all children under the age of 20 living at the same address.

BrainBashers
With Online Delete, you get help removing unwanted content online. This applies to both things that are written about you and private images in the balance. You get legal assistance and a contact person who takes on the job of deleting photos and comments for you. You will also receive financial compensation if you need psychologist assistance and loss of salary income.

How to prevent data from spreading online

By using ID monitoring and responding to any alerts you receive, you can quickly respond and reduce the risk of someone misusing your data if it is spread on the Internet.
You are probably registered with several services on the internet, where you use your email address to log in. There may be security breaches in these services that cause your information to be disseminated online. If the ID monitoring finds security breaches, this may mean that your information is being misused by unauthorized persons.

Useful tips and advice – some simple precautions to follow online

  • Use different passwords on different services and change passwords frequently
  • Never share your personal data
  • Never email bank / credit card details
  • Never shop at online stores that do not have secure payment
  • Lock your mailbox if possible
  • Do not click links in emails from unknown senders, enter the address yourself in browser
  • Keep track of transactions in your bank account
  • Delete content on your mobile, PC or Mac before discarding or delivering it
  • Be careful
5 Reasons Why 5G is The Future

5 Reasons Why 5G is The Future

5 Reasons to Look Forward to 5G

The next generation mobile network is more than “just” crazy speeds …

We are approaching a society where everything and everyone is connected through the internet – at tremendous speeds, thanks to the 5G network.

Many mobile operators recently opened 5G pilots in limited areas , and are thus well on track before next year’s large-scale rollout of the super network of the future.

And there are several reasons to rejoice. Here are five of them …

1. Huge speeds
That being said, first of all: 5G will offer incredible speeds.

– Year after year, data usage is growing by between 50 and 100 percent. 5G will enable much more data to be transported than today’s 4G network, and is therefore far more mature to cope with our increasingly advanced data usage.

According to recent 5G test results , we will notice this especially when streaming or using entertainment services:

– Playing on 5G will go like a dream, with speeds at the level of fiber.

The fact that there is hardly any latency to talk about in the 5G network is also something that will delight many online players.

2. Ski-sharing networks
Networked slices are different networks built on top of the underlying mobile network. In practice, this will mean that, for example, health services, industrial areas and zones for autonomous vehicles will each have their own customized network – but on the same mobile network.

– 5G will be so good that companies can have their own data connection configurations tailored to the individual business. The mobile network no longer becomes “one size fits all”.

3. Guaranteed quality of service
With 5G, it is possible to offer guaranteed service quality, or Quality of Service (QoS).

For example, many players, including Telenor, are working to facilitate self-driving, autonomous vehicles. When these roll out on Norwegian roads, it is crucial that they always have a secure, stable and fast connection through the mobile network.

– Imagine a surgeon performing a remote operation using a robot. It will require extremely fast response time from the network, but with 5G this will be possible.

In short, the time it takes for large amounts of data to be sent back and forth in the 5G network will be close to zero, which opens up an enormous number of opportunities that depend on real-time data – something that is not possible today over the 4G network .


4. “IoT” – everything is connected to everything
You may have heard the term before? The Internet of Things, or the Internet of Industry Things, has been talked about for a while now. It is simple to imagine that billions of devices, sensors, machines and things are connected to the Internet at any given time.

Admittedly, this is also being rolled out in today’s 4G network, but the 5G network will have the capacity to handle even more devices.

– Every Sunday when I cook in the oven, I think how nice it would be to be able to sit on the sofa and control the temperature in the oven and have a complete overview of the cooking.

With the 5G network we will see that more and more things are connected to the network, which can give us a more efficient and comfortable everyday life.


5. Full use of VR and AR

Because of the huge amount of data virtual reality equipment requires, many believe that 5G will be able to bring out the full potential of the technology – as data can be sent back and forth between the screens and a real-time server. The same applies to so-called augmented reality (shortened to “AR”).

VR includes technology that closes the outside world and lets you unfold in an artificial reality. With AR you can add digital elements to the reality we actually live.

The popular game Pokémon Go is perhaps the best known example of AR technology. As the technology advances, for example, you can get traffic info in a corner of the windshield as you drive home from work, and you and the pod can build complicated Minecraft structures in the park using their own set of AR glasses.

– Many people have the belief that glasses that can do different things will become a reality.


You must know these 5G terminologies:

Network Slicing: The mobile network can be divided into separate networks that work independently of one another

QoS: “Quality of Service”, security against outages, errors and delays

IoT: “Internet of Things”, billions of devices are connected to the web

VR: “Virtual Reality”, technology that encloses the user in an artificial reality

AR: Augmented Reality — augmented reality, adds digital elements to the real world

IoMT:”Internet of Medical Things”, billions of medical related devices are connected to the web

IoIT:”Internet of Industrial Things”, billions of industry devices are connected to the web

why 5g is the future
Evolution of 5G in Internet of Medical Things (IoMT)

Evolution of 5G in Internet of Medical Things (IoMT)

Role of 5G in Medical Health: First Test Case

Norway’s first private individual, who works in the Emergency Medical Center (AMK) Inland, to connect to a 5G mobile network. He knows that good coverage can mean life or death.This is Europe’s first use case of 5g applications in healthcare.

He has truly experienced the importance of a functioning 5G mobile network.He has tried everything a mobile can do and clearly notices the difference from LTE mobile network.

“I notice that there is better sound and much faster network. Whether I’m streaming movies or sending video clips.”

As per him every day we notice how important it is to have a proper network, when there are people who need help and need to notify.With a functioning 5G network you can send ECG measurements of patients to HQ hospitals faster, you can film car wrecks to get an impression of the extent of damage after a traffic accident.
And it can be easier to find people who have lost their way in the mountains, he said.

This is just a start of evolution of 5G in internet of medical things (IoMT).

This is 5G

The hyper-connected community of revolutionary technology on 5G is soon a reality. It means a huge number of things connected to the web, high speeds, minimal delays, increased reliability and brand new possibilities for using the web.

What is 5G?

We have been developing mobile networks with new generations about every ten years since analogue NMT (1G) came in 1981, 2G in 1992, 3G in 2001 and 4G in 2010. Around 2020 comes 5G.

5G will provide us with two main types of communication solutions: The first provides us with a higher capacity mobile broadband network and enhanced user experiences. The second major type provides a 5G network that will enable special networking solutions for many different purposes with different functionality requirements. It will be designed for billions of things connected to the web, for very fast response times, and for increased security and reliability.

The big difference between the 5G network and previous generations is that 5G is designed to provide networks and services to various industrial and community-driven equipment units, as well as services and networks for the smartphone.

How would you like to experience 5G?

In addition to mobile broadband, 5G will be offered as fixed broadband access to households and businesses in areas without fiber networks. It will also be arranged for broadcasting of radio and TV. The emergency services will have their own safe and effective solutions for emergency situations, including for coordination of communication with audio, video, maps, positioning, first aid, drone management etc. Companies, government agencies and households will be able to create their own “private” networks of sensors and machines that can be controlled and controlled via the network. Vehicles will be connected and combined for safer and more efficient traffic management. In the health sector, 5G could be used for telemedicine to diagnose and treat patients where they are. In the energy sector, 5G can be used to measure and control production, distribution and consumption in more environmentally friendly and cost-effective ways. In the food industry, 5G will enable more efficient and environmentally friendly production and distribution with the use of sensors that monitor and quality assure the entire food chain from sea, field and barge to the dinner table.

5G is expected to be a driver in the digital transformation of the ICT community of the future, for example, with sensor and communication solutions for smart cities, autonomous transport solutions and emergency networks. Individuals will experience new and improved digital services on their smartphone delivered over 5G. These services will be much faster, more accessible and more secure than today’s services. Individuals will also benefit from sensor and communication solutions for smart cities, autonomous transport solutions and emergency networks. Other 5G services will utilize the available speed and enhanced security for the transmission of virtual or customized reality, such as to “ambulance hospitals” or “firefighter support systems”.

When will 5G be available?

From the start, 5G will be gradually built on top of the 4G network. 5G technology is standardized in two phases, in 2018 and 2019 with international approval in 2020/21, but it is difficult to determine when 5G becomes widely available.

5G is under development and piloted in Europe, Asia and the USA starts with pilots for testing among other things. self-driving buses in 2018. During the Olympics in South Korea it was tested, among other things. 360-degree TV services and 5G-based robots. Commercial development is expected to start in 2020 as needed, but it will not be a massive rollout as we have seen for 3G and 4G. In the coming years, international research and innovation within 5G will focus on the evaluation of 5G.

The KPIs (“key performance indicators”) and piloting of solutions for different applications in different industries.

What is unique about 5G?

5G will come with a host of new and unique features, compared to the 4G network we have become. Three important examples of areas that will benefit from 5G, so-called industrial verticals, are autonomous transport solutions, the energy sector and the media industry. One conceivable transport solution may be the interconnection of cars (“platooning”) with communication between the cars and from the cars to the network which require extremely low delay and strong robustness. This will allow cars and traffic signals to be synchronized for optimum driving speed and density of cars in all conditions.

For the energy sector, however, a massive IoT system with large amounts of sensors that constantly provide new information and data for monitoring, control and big data analysis can be critical.

In the media world, consumers may want to have access to a 5G network at extreme speeds, enabling high quality streaming in real time, preferably with an AR experience as well.

In particular, five features of 5G offer great potential for new applications, helping to propel the hyper-connected community and enable much of the revolutionary technology we hear about otherwise:

Ski-divided network

5G enables operation of a more flexible and programmable network. This is possible through the use of new technology for logical or network slices. Various logical networks will be created on top of this extremely flexible infrastructure, and will deliver as different networking infrastructure as the application requires. In practice, this means that it will be experienced as services with very different needs, such as health services, industrial areas and zones for autonomous vehicles, each having their own network, within the same network – tailored to their needs, and without the expense of each other.

Robustness and Quality

Guarantees This disc sharing also offers guaranteed quality of service (QoS) for various industries, services and uses – which is especially important for critical functions (such as health and emergency services, transport and industrial production), and also makes it safer to become more digital. It ensures a robustness in the network, which enables zero-tolerance services for failures, errors and delays, to use Internet-based services and systems in a whole new way.

Extremely low delays

5G will offer much lower delays in the network than before, some estimate down to 1 ms. In a 4G network, the delay is about 25 ms. As mentioned above, this will be especially important for self-driving cars – which can then communicate for both safer and more efficient transport, when a car knows that the car in front brakes in what it does, it is both secured against a potential collision and can Avoid queuing during synchronized movements. In health, too, low delays can be considered essential, for example with the use of remote-controlled robotic surgery – which you do not want to have any delays, but have near perfect response time from machine and patient in one hospital, to the doctor who controls the operation from a another hospital. 5G offers ultra reliability in these delays, uRLLC (ultra Reliable Low Latency Communication),

Massive machine type communication (mMTC)

Possibility of massive volumes of things connected to the network 5G technology will also make it possible to have a large number of things connected to the network, known as massive machine type communication (mMTC).
We already see that most people have a smartphone, but the great growth of connections is sensors, machines and things connected to the internet – the so-called Internet of Things (IoT). These things also have very different needs: some will exchange tiny amounts of data and ensure long battery life (like a parking sensor buried in the tarmac), while others, like a self-driving car, have plenty of power, but will transfer large amounts of data to cloud. In order for all the technology that is now expected to be implemented within the broad IoT concept, one must have a network that can handle such massive volumes of things on the same network. It offers 5G, which enables one million connected things on the same network, per square kilometer.

High speeds

The least radically different from 4G to 5G, but noteworthy, is the evolution in the speed of the network we will be able to offer. This is not only necessary to meet the strong growth in data traffic in the web that we already see, where more and more content requires large amounts of data. An example here is whether more and more people should stream 4K quality video. It also means that completely new uses are emerging. For example, far more advanced functions and operations can be done in the “cloud” because data is transmitted quickly in the network and does not need to be stored or processed locally. This allows mobile devices to become more advanced and do more demanding things than we have been used to. The big speeds will also be a driver for faster development in the so-called augmented reality,

Some of these features may also be fully or partially incorporated into the constantly evolving 4G network (so-called 4.5G). This means that they will be available even where no 5G coverage will be available, but you will still rely on 4G. Therefore, there is a constant development of the 4G network as well, which will help drive the digitization of society. 5G will enable entirely new uses for the technologies we already have, and will be needed to make use of the technologies we expect will come. The practical consequence of this is that if we are going to be able to take advantage of all the opportunities that new technology gives us, we rely on a better digital infrastructure than the one we have today. That’s why 5G is about far more than just creating a new network,

From one G to another

We are now approaching the fifth generation of mobile networks. Evenly, it can be said that there has been a change about every ten years. Why? Because each “G” in a sense experiences an expiration date. Not as a food, which you know is going to be bad – but, rather, we see that technology in society is evolving in a way that the network is unable to keep up with serving. For example, 3G opened for mobile data, but was not adapted to the revolution that led to the iPhone’s entry in 2007 for data traffic and applications for mobile phones. It was 4G as a dedicated computer network, which made the smartphones shine. The shifts are not driven by needs alone, but also by what can be offered. Networking technology is constantly improving. Then new standards are needed.

Thus, for a G is not a single technological solution, but a standard consisting of a number of technologies, which describe how good a network should be and how it should be built – among other things.

The dynamics are so simple: We need more and we can offer more. It’s the same thing that drives the race against 5G.

The Technology of The Year 2020 Will Be 5G

The Technology of The Year 2020 Will Be 5G

5G TECHNOLOGY: NEW OPPORTUNITIES AND NEW CHALLENGES

What 5G technology can do ? What can we do with 5G Technology ? Why do we need 5G Network ?

Well these are the most asked queries we receive from around the world. Let’s see how game changing cutting edge technology, 5G , going to change our life in 2020 onward. 

Even after LTE progress does not stand still: people demand high speed internet access, and thanks to IoT, more and more equipment “wants” to connect to the global network. How to solve both problems at once?

From time to time, the media really delights with news of the upcoming 5G era. Clients are bribed by the claimed high speed access. Next Generation Mobile Networking Alliance (NGMN – an association of mobile operators, suppliers, manufacturers and research institutes) defines the following requirements:

  • The data transfer speed is tens of Mbps for tens of thousands of users at the same time.
  • Data transfer rate of 100 Mbps in megacities.
  • The data transfer rate of 1 Gb / s at the same time for many users on the same floor.
  • Connect hundreds of thousands of wireless sensors simultaneously.
  • Higher spectral efficiency compared to 4G.
  • Coverage Improvement.
  • Improving signal transmission efficiency.
  • Significantly lower latency compared to LTE.
  • The frequency spectrum approved by the FCC on July 14, 2016 includes frequencies of 28 GHz, 37 GHz and 39 GHz.

It is worth noting that 5G exists only in the form of the 15th release of specifications and in periodic performance tests, for example, as in Japan.

Japan Tests 5G:
Japanese mobile operator NTT docomo has built a 5G network capable of broadcasting 8K video for VR glasses.

Many of us are just starting to master the 4K image, but technology continues to evolve and 8K resolution will be next for large screens. For reference: the screen in 8K resolution in terms of the number of pixels is equal to four screens in 4K resolution (8192 × 5120, aspect ratio 16:10, 41.9 Megapixels).

The broadcast system allows you to broadcast high-resolution VR content from anywhere using 5G networks. The solution consists of an 8K 3D camera with the ability to record 360 degree video, a Yamaha spherical 3D microphone with 64 audio channels, several data processing servers and a 5G base station. Note that the 3D camera broadcasts 9 videos in 4K at the same time. It is proposed to use Oculus Quest as client equipment.

To achieve this goal, taking into account the requirements for processing video and audio streams, as well as taking into account the bandwidth capabilities, NTT Docomo used a new 8K video encoder with 60FPS to limit the load.

Several real-time data processing servers convert 9 video streams of 4K 3D cameras into 2 streams with 8K resolution in 3D format with a 360-degree panorama. Another server converts 64 sound channels of a 3D microphone into 36 channels of 3D sound. Then all this is compressed and synchronized for streaming over 5G.

Virtual reality technology is only developing. Long development is determined not only by high requirements to the hardware, but also by the massiveness of the devices themselves. In such conditions, it’s difficult to talk about mobility, because no one wants to be “chained” to a PC with wires or constantly be in search of a great Wi-Fi signal.

UK 5G Public Testing
Great news from Vodafone. Manchester Airport launched a public access test using 5G technology. Specially for these purposes, the telecom operator placed a portable Gigacube router (Figure 2) using Massive MIMO technology in the airport terminal. Its characteristic feature is the use of multi-element digital antenna arrays. In simple terms, user terminals will always be much smaller than base station antennas.

Vodafone also uses a 5G Blast Pod . Using Wi-Fi allows visitors to get an idea of ​​5G using existing devices. Users are given free admission to the NOW TV service. As an example, it is proposed to download an episode from the recent Tin stars series in 45 seconds, and the entire series in about 6 minutes. On a 4G network, this would take more than 26 minutes.

Vodafone plans to expand to other major airports and train stations across the UK.

US 5G Prospects and Promises
T-Mobile in their blog declare the fight against Cable monopoly and claim that they will be able to create an alternative to the classic broadband access even in rural areas.

The motivation for this is the FCC report, which says that 28.9% of urban private homes and 61.1% of private homes in rural areas are connected to only one service provider or do not have access to the Internet at all. There is no need to talk about high-speed access. The report details that 45% of private houses in cities and 76% of private houses in rural areas do not have high-speed access or services are provided by only one operator.

According to the business plan, by 2024 T-Mobile is going to connect more than 9.5 million subscribers to the broadband access services using 5G means.

In the near future, the company plans to begin installing 4G wireless routers operating in the LTE T-Mobile network. Under this pilot project, called Home Internet, users get the T-Mobile In Home router for free. The user’s task is simple: unpack the equipment and plug it into the network. In the future, it implies upgrading the router to 2.5 GHz in the frequency spectrum and the ability to work in 5G networks.

What about 5G in Russia?
Russia is also undergoing tests. According to the information , in April 2017, MTS conducted a series of tests at the Otkritie Arena stadium in Moscow. The base station, operating in the range of 14.5-15.3 GHz, transmitted a signal to a moving prototype smartphone at speeds up to 25 Gbit / s. The achieved speed allows you to download an hour-long movie in HD-quality in less than 3 seconds.

Two months later, Megafon together with Huawei updated the speed record, reaching the limit of 35 Gb / s. At their forum booth, the companies showed in action a 5G base station with TDD mode in the frequency range of 70 GHz (E-Band) with a bandwidth of 2 GHz.

Competition
After the publication of the bandwidth test results, the Internet community began an active discussion of the 5G competition with the “wired” broadband and Wi-Fi operators. A user will ask: “Why do I need wires when wireless access is several times faster?”

Technical experts from various organizations in their conversations on relevant Internet forums give counter-arguments:

The frequencies used in the air, channel width, the number of clients impose their own restrictions on the operation of wireless base stations, especially in TDD mode.
Radio is a common medium, and it gives no guarantees for speed or performance, unlike fiber optic or copper cable.
Cells of telecom operators also require the creation of radio links for communication with data centers and among themselves.
LTE is already delivering speeds of more than 100 megabits / s, and mass outflow is not observed.
There are not so many routers for LTE distribution. Configuring the “modem + wireless router” bundle is too complicated for most users.

Specialists in the field of radio engineering emphasize that these speed records were achieved at high frequencies of 15 and 70 GHz, while the cellular network operates in the ranges from 453 to 2690 MHz. As a result, modern client mobile devices will not be able to work in 5G networks at the declared speeds. And what about telecom operators? Need to free satellite frequency bands. 

Hardware Replacement
Telecommunications operators will be forced to make large-scale changes in the structure of their networks. To achieve the stated speeds on the cell towers, it will be necessary to replace the base stations and antennas, as well as PPC (equipment of radio bridges between the towers). It is expected that additional masts of cellular communications will be installed.

The most ambitious and costly changes will occur within the network of operators. The usual infrastructure of the mobile operator, shown in Figure 3, will soon become obsolete, and it will be replaced by a new one.

It is understood that the core of the network will require updating of elements such as BRAS , DPI , billing, CG-NAT , DNS and DHCP servers. There are several reasons:

Previously declared access speeds;
introduction of a dual stack of IPv4 and IPv6, once promised support for the Internet of things.
It should be noted that a change in the order of identification is expected. The so-called 5G Subscription Permanent Identifie (according to the concept ) will absorb IMEI and be supplemented with new network identifiers like a MAC address. The old IMEI will be replaced by PEI (Permanent Equipment Identifier) ​​- a permanent equipment identifier.

Conclusion
5G networks and virtual reality technologies open up new possibilities in various types of activities, whether it’s video games, broadcasting concerts and sports programs, medical operations and much more. If for a 5G subscriber these are solid advantages, for telecom operators there are new problems and tasks that can already be started to be solved by replacing the equipment and software of data networks.

Artificial Intelligence in Telecom – From Hype to Reality – AI

Artificial Intelligence in Telecom – From Hype to Reality – AI

Surprising Ways Telecom Companies Use Artificial Intelligence

AI is having enough hype through media, researchers and vendors. Innovative organizations are putting a lot of efforts in AI research to make full benefits of it.

We all know about Sophia a social humanoid robot developed by Hong Kong based company Hanson Robotics. She looks quite human like and has been in talk shows a lot. She has also been given citizen ship in Saudi Arabia as being first artificial intelligence based human robot. She is being consider as intelligent but in reality, she is thoughtless whose intelligence is very basic. She can read a manuscript, on stage can perform a speech and she can answer questions that are pre-programmed. But If we ask her question out of script she can’t answer. Why is it so? Why is the gap here?

Well there is a basic difference of implementation AI.

Artificial General Intelligence

Machines that almost same level of intelligence that humans have, are expected in AGI products. This is what we all are expecting.

Artificial Narrow Intelligence

Machines have ability to perform specific tasks extremely well. These are computers that are trained to do simple and basic level of tasks only more efficiently than that of humans. This ANI based products are more in utilization by industry now.  i.e a machine that is trained to identify objects in images

A computer that can identify brain tumor cannot detect tiger in a picture because it has not been trained on that.

And certainly that’s the kind of AI, organizations like Telecom operators are trying to implement.5G  , IoT and big data will be handled by Narrow AI models to perform small task efficiently and fast.

Operators can train AI models such that, input from big data and after processing give expected results about customers. Mobile operators are also training the network based on alarms to predict whether there will be a failure or not. We just need to in put this data to AI model to learn and give out put as per desired results. It will also learn the relationship that if a new related input is given then it can predict the answer.  Similarly a new customer is added then machine will learn that client will churn or not.

This is very basic application of AI today in mobile telecom industry.

One more interesting and quite effective application of AI in telecom is dynamic carrier allocation.

 Artificial Narrow Intelligence trained model can add or remove additional carrier based on learning from previous weeks trends using capacity. No more manual allocation and wastage of resources.

Another example of machine learning using AI is

Automatize Customer Care:

Machines are trained to identify patterns in the text and predict problems for better solution offers.  

This is pure automation, quick and competent customer support application.

Challenges:

Challenges that mobile operators are facing at the moment is, they are not having enough samples of issues to predict more accurately.Only those queries are addressed well where model is having high volume data.

These are very concrete examples that are being used in Telecom companies today.We are seeing that AI will be a part of all domains in near future to automate tasks and improve productivity whether in Network, Customer care, Marketing, HR or Finance etc.

How to Adapt AI in Mobile industry:

First of all companies need to upgrade the technology stakes, upgrade the infrastructure and competence to work with AI. Especially need to fix the first mile and last mile of AI.

1st mile means data readiness. To be able to collect, store, process to make available the data for training AI models.

Last mile is infrastructure on which AI based models work and utilization of predictions from AI models to operations.

So deploying AI in Telecom sector effectively, mobile operators needs to work on refine enough big data and then focus on applying outputs in business operations.

Key barriers that must be solved and must have things for AI readiness:

  • Agile data Access Processes.
  • Experimental platform with the right tool.
  • Culture for experimentation and failing.  
  • Domain and AI expert collaboration / cross function operational model
What is The Difference between 5G and 6G?

What is The Difference between 5G and 6G?

What is 6G? 5G vs 6G, Speed & More

In simple words, 6G is widely believed to be smarter, faster and more efficient than 5G. It promises mobile data speeds 100 times faster than 5G network currently available in limited countries. With speeds of up to 100 times of 100 gigabits per second, 6G is set to be as much as 100 times faster than 5G.

Future Technologies are Closer Than We Think | 6G

While operators are introducing 5G networks , developers have already begun active work on the development and creation of sixth-generation networks, or 6G. In particular, the Huawei announced that it has begun research on 6G — the successor to 5G mobile networks which are not yet widespread, according to its CEO Ren Zhengfei.
He said it’s in an “early phase” and there’s still “10 years to go” before commercialization.

It is now necessary to decide which frequency bands will be used and how they will be licensed by telecom companies. At the same time, the term 6G is still a symbol, because a single definition and even a standard still does not exist.

Tom Wheeler said: “I don’t care what to call it: millimeter waves, 6G or xyz. But we need to start discussions to solve these issues.”

“Nobody Knows How the 6G Standard Will Look Like”

Despite the uncertain standards, this does not mean that there are no real technologies – they already exist. For example, Samsung recently successfully tested wireless networks at about 7.5 Gb / s, which is about 30 times more than LTE, and about a thousand times more than the average fixed broadband user.

One of the main and fundamental differences of 6G technologies is the use of millimeter waves, which allow the use of high-energy frequencies. The use of such frequencies will dramatically increase not only the connection speed, but also the wave propagation range. However, this will increase the permeability of the network – the ability to envelop obstacles and bends of the landscape.

As per experts “Next-generation networks need to be seriously upgraded. How do you meet these requirements? You need to look into the distance. Very, very, far. To infinity and even further.”

It is believed that, theoretically, the 6G standard will increase the speed of wireless communications to 100 times faster than 5G. Currently, the best, fastest fixed fiber optic channels currently have a bandwidth of 100 Gbps. And 5G speeds will allow users to download movies in the Blue-Ray format in a split second. Then think about 6G.

5G standards will have to solve another problem, in addition to increasing speed: in the near future, not only smartphones, tablets and computers will be connected to the Internet; but also cars, household appliances, smart home systems, and much more. Consequently, telecommunications companies will need to significantly increase capacity not only in terms of bandwidth, but also in coverage. Now think about network, application using 6G, that will be 100 times faster than 5G.

According to Huawei, 5G networks will be fully available in 2020 for commercial use.

The process of developing Internet access technologies continues. It seems that recently began running networks 4G standard, the LTE , but experts from the company Huawei has been developing wireless 5G.
There is a possibility that already in 2020 there will be a shortage of network access speed and there will be a need for more modern data transfer technology, which will allow access to the network at speeds up to 10 Gbit / second at any point in the network. Of course, these are the maximum values of the transmission speed (in the incoming channel), in reality, the speeds will have lower values, as with all previous technologies , but the speed will be enough to satisfy any user requests.

5G Network Background

According to the forecasts of specialists from Huawei, which is one of the leaders in the development and production of equipment for organizing wireless networks (both 3G and 4G), the need for a new data transfer technology will arise very soon and by 2020 it is necessary to begin construction of 5G networks to satisfy all subscriber requests.
In the next decade, the number of mobile Internet users will increase many times, in connection with this there will be a lack of bandwidth and the inability to provide quality service, which is why modernization of existing data transfer technologies is necessary.
Today, subscribers of networks of the 3rd and 4th generations have a good or acceptable quality of the service provided . With an increase in the load on base stations, the throughput will noticeably decrease, therefore, it is necessary to expand the capacity or move to a new level, giving subscribers with the same capacities a better service at a higher access speed.
According to the head of the LKT Huawei (Laboratory for Communication Technologies), the entry into the 5G network market will attract many more subscribers to the connection. The emergence of services that require large bandwidth capabilities, such as video communications, which require a high data transfer rate for high-quality image transmission, as well as minimal delay between devices for a greater reality of presence.
5G networks, together with other existing computing technologies, will make the world even more mobile and truly affordable.

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Secret Methods of Applying Text Analytics ( AI and Machine Learning Application )

Secret Methods of Applying Text Analytics ( AI and Machine Learning Application )

Findings of 007 Agent in Textual Analysis

According to Deloitte forecasts, 80 of the top 100 largest developers in the world will use cognitive technologies (text analysis of natural language, speech recognition, neural networks, etc.) already in 2019, which is 50% more than in 2018.
What if your company is not in the top 100? And what if you do not understand anything about text analytics and Big Data technologies? Communications in the Big Data market so far is more like a huge secret, where you need to be 007 agent to figure out who plays what role. Almost all market players talk about intelligent data analysis systems, convenient visualization, cloud solutions, machine learning, language definition, etc.

And what are the differences? What questions should you ask yourself first if you intend to implement text analytics Big Data and if you do not have a technical background? How exactly can these technologies be applied to your business? Let’s figure it out.

What tasks does text analytics solve using Big Data ?

The concept of “text analytics” is not as popular as the phrase “Big Data”. However, it is in the format of unstructured text that about 80% of all accumulated information is presented, according to a report by International Data Corporation. What to do with it and how?

Dmitry Torshin, IT Director for Investment and Vice President of Aplana, is sure:“The use of modern technologies based on text analytics is one of the most important tasks that heads of developing companies in Russia should set themselves. Their colleagues from developed countries have already done this, and we all are already using it, not even always realizing it. An x.ai virtual secretary has already been created to coordinate meetings (being a program, but it does not give out anything except a mail address – it perfectly answers questions and suggestions of people in correspondence). The App in the Air Chat on Facebook Messenger gives me the opportunity to learn in simple language what I can take with me on a plane in a particular country and what cannot, and find the flight I need. And the latest version of Apple’s desktop operating system, macOS, which came out just the other day, contains Siri and a search that lets you ask your computer to find “documents, which Petya sent me last week. ” People instantly get used to it, and if tomorrow your business is not able to communicate in human language with a client as well, then it will be seriously squeezed out with competitors ”.

Nevertheless, the most common cases of the applicability of text analytics can be found in the advertising market, in the banking industry, as well as in online retail (where this trend is only emerging, but the benefits of using it are already obvious).

What tasks can be solved by text analytics of unstructured data in advertising and customer service:

– Compilation of brand loyalty ratings,
– Increase in CTR by increasing the effectiveness of native advertising (matching content of the placed advertising),
– Content analysis (tagging and classification) to create the next sub-product or adjust the current one,
– Implementation of text analysis technologies in chat rooms for community management,
– Automatic identification of various kinds of entities and frequency analysis of words,
– Control of tonality of brand references as an indicator of the company’s health,
– Detection of trends at the time of their inception,
– Improving the effectiveness of loyalty programs (by monitoring not only the public space, but also the analytics of text data of chats, messages of call centers, email messages).

Banks are perhaps the leader in applying analytics to unstructured Big Data. Says Sergey Dobridnyuk, Director of Research and Innovation, Diasoft Systems, who are actively studying the banking sector:“My opinion is that trying to structure everything is a dead end. Up to 80% of daily information “digitized” by humanity is contained in an unstructured form. And the reason here is the complexity of both data and classifier systems. For example, to classify sales receipts for PFM systems, you will need to create a classifier with at least 1.5 million SKU headings. This is an unrealistically large dictionary in which it is easy to make a mistake: the great Pushkin had a vocabulary of about 30 thousand words. And IT successfully fights this complexity – there are hundreds of data management systems (DBMS) in NoSQL technologies – for which unstructured data is their native element. Algorithms are being greatly improved – for example, multilayer neural networks, Bayesian neural networks find connections and process texts, speech, images thousands of times faster than 10 years ago. Very high-quality and open source free software libraries have appeared – which make these technologies available to all comers. A breakthrough technology today is Machine Learning, when causal relationships are established by a computer based on statistical analysis, and even a person cannot explain logic – preferring to consider it an unknowable “black box”. All this is important in order to offer the client comprehensive services based on behavioral models, collected customer experience (CX). And the quality of the offer is constantly improving due to continuous monitoring of the client, all his “digital traces” in a structured and unstructured form. The intrigue also lies in the fact that this can be done not only by banks – but also by retailers, telecom operators, suppliers of services and goods, already knowing the client and offering him financial services no worse than the “average bank”. Therefore, classical banking is today in a zone of deep turbulence and a rethinking of its activities. ”

And the director of IBS Data Lab, Sergey Zablodsky, does not doubt the “real” analytics of unstructured data: “The question of the applicability of BigData analytics in business solutions today is no longer there. Rather, there is the task of doing this effectively. And for examples of effective solutions you do not need to go far – look at Uber, Airbnb, Netflix, Walmart. And these are only those names that are heard. All of them actively and successfully use BigData analytics in their business solutions, and for some, the entire business is based on BigData analytics. For example, the likelihood of commercial success of the series produced by Netflix reaches 70%, while the average market probability is only 35%. ”

Where to start and what is important to know for implementing text analytics ?

The most well-known companies in the field of Big Data and linguistics – mainly due to loud cases and the presence of visualization (interface) – have become social media and media monitoring companies (Brand Analytics, Brandwatch, Radian 6, Cribrum, etc.). However, the text analytics industry is not limited to this, but on the contrary, it becomes extremely difficult to understand the differences between the proposed solutions.

First of all, when choosing a text analytics solution, you should think for yourself what characteristics are important to you (provided that you have already decided that you will use text analysis technologies to solve a specific business problem).

Answer the questions below:

1. Do you really have big data or not? Are there really a lot of unstructured data among them?
2. What is more important for you: depth of analysis or speed?
3. Texts in what languages ​​do you need to analyze? Each solution on the market has its own technical features of text analysis and language definition. All international corporate machine learning solutions work perfectly with the English language, but in the case of Russian there are many problems. Rich and powerful, so to speak!
4. Are you ready to export data?
5. In general, do you want a technology or a finished highly specialized product?
6. Do you need data collection or just text analysis of big data, or both?
7. Is it fundamentally a solution to your internal circuit or a cloud-based solution through the REST API?
8. Do you have the resources to visualize the analyzed data?
9. Which of the main areas of text analytics do you need: search (information search methods) or descriptive / predictive analytics (text mining and tonality determination)?
10. Do you need to extract commercially useful knowledge from text online?
11. Do you have professionals in the team who are able to correctly interpret the result of the analysis, introduce the technology, create a product, or do you expect this from the technology supplier?
12. Finally, what budget are you willing to invest in such decisions? It must be understood that the maximum benefit from the analysis of big data can be obtained with a long-term analysis (that is, evaluate the results of analysis in time), and this is a subscription model, and not a one-time project.

Who has what method?

So, you were more or less able to answer the questions listed above. The next step is choosing a partner. Unstructured information analysis solutions can be conditionally divided into 3 types:

– Finished products based on text analytics technologies: not for a mass audience, and therefore quite expensive and “tailored” for a specific segment of B2B clients.
– Point solutions-products at the junction of text analytics and big data for the mass-market segment, if I may say so in B2B: simpler to implement, designed for different B2B segments.
– Modular text analytics technologies: perhaps the most flexible in implementation, suitable for a wide range of tasks – such a cube in the Lego text analytics constructor for business.

The first group includes solutions really from the field of artificial intelligence, which can perform not only the tasks of text analytics, but also in general, provide cognitive services and their mix. For example, IBM Watson, officially launched in 2007, operates big data regardless of the type and format of data, has the ability to self-learn, and is suitable for quickly finding answers to questions. On their website they provide a demo for subscription.

Both startups and very targeted products of well-known corporations fall into the second category. For example, in the summer of 2016, ABBYY announced the launch of Findo, a search assistant for mail messages, files and documents in the clouds. And in 2014, ABBYY launched Compreno – an intelligent search and identification of “essence” in texts. Of the non-corporate solutions on the market, there are innovative companies / startups such as Textocat (also offering smart search) and the product “chat bot”. SAS also released two key solutions for text mining and tonality analysis: SAS Text Miner and SAS Sentiment Analysis.

Among modular technologies, players such as Yandex Data Factory and EurekaEngine are actively present on the market. Both help companies make commercial use of the accumulated data: create end services in existing business processes of companies instead of implementing software and visualizations. YDF uses corporate experience and machine learning technologies, EurekaEngine uses high-speed text analytics, especially for the Russian-speaking space, because the company has its roots in Russia (which, by the way, is used by Brand Analytics, one of the leaders in the market for social media and media monitoring services, which took 1st place by quality among social media monitoring systems in the TECH INDEX 2016 ranking by AdIndex).

Advertisers, especially DMP systems and advertising auditors, also have their own developments in the field of text analysis, but they are mainly used for their own internal tasks: segmentation, more targeted targeting, semantic comparisons of audiences (for example, audiences of mobile applications), etc. d. As you know, the devil is in the details: almost everyone has problems with the accuracy of the analysis and the inability to separate the advertising content of the text block from the text of the article in the media, as well as the further output of the product.

Conclusions

What does client think about the usefulness of text analytics in solving business problems? Ivan Tretyakov, managing partner of the Association A.R.Z.A.M.A. and POSonline service:

“In an era of growing consumption, as well as demand for the quality of services, business (in particular the banking and retail segments) began to look more deeply at the root of how to be closer to the client and make him more loyal. Big Data tools – analytics and, in particular, analysis of text arrays already today show amazing results: you can adjust your service based on the feedback of people in the media, chats, forums; You can offer people interesting promotions / discounts by studying their factors of demand and interest in specific product groups / brands; you can expand your own list of services offered or lower the loan rate by studying the behavior of your customers in the Internet.

Text analytics can be applicable not only for a business concentrated in the Internet space, but also for offline players, for example: by analyzing the behavior / user reviews on the Internet for certain goods / services and armed with geolocation services to work with a potential audience – you can offer them interesting Products / services / solutions are already in offline space. For example: courses, travels, workshops, etc. And thanks to the availability of ready-made SAAS services for text analytics, the business will receive a strong tool to grow its profits and increase satisfied customers. ”